- May 16, 2025
How To Thrive In The AI Age (And Stop Being A Commodity)
- Noah Vincent
- AI, Content Creation
- 0 comments
You are a commodity.
In today's AI age, there is nothing you can do better than AI.
Writing, marketing, coaching, coding, creating images, videos…
We used to need humans to manage entire Facebook ads campaigns, but now we have algorithms and AI-generated creatives and copy.
Everything is replaceable - and it will only get worse.
Yes, AI isn't perfect yet - but it's getting exponentially better.
People often want to act as if AI won't be able to do X or Y, but history has proven otherwise.
How many things did we think technology would never replace humans, and yet it ended up doing so?
AI is already godlike at executing tasks…
And anyone who tries to compete with AI at this level will lose.
But there is one thing that AI still sucks at…
Generating unique perspectives.
Unique Perspectives are unique angles on a subject, formed from your sensibility, experience, personal story, and combination of skills, packaged in a way that is instantly understandable by your reader.
In other words, they are big ideas so clear that they provide a sense of meaning to people who hear them.
The kind of idea that appeases your anxiety and makes you feel like the world isn't just meaningless chaos.
Most of you who are reading these lines know me thanks to Dan Koe, who excels at creating Unique Perspective.
One Person Business. 2h-Writer. You are the niche. 4h-Workday.
All of these are powerful, unique perspectives that Dan has been able to form by incubating his thoughts and ideas long enough while building his skills and his worldview through his own experience.
This is something that AI can't provide (yet).
And the good news is:
People will always crave unique perspectives.
Because generating meaning is one of the most important human needs.
Especially in today's world, where meaning is lost at every stage of the process.
People spend their lives at a meaningless job, doing meaningless tasks, with meaningless people, only to get back home to a meaningless relationship, spending time meaninglessly scrolling, only so they can spend their weekend drinking at meaningless parties.
The quest for meaning has maybe never been more important in today's age than in any period in history.
Religions used to give meaning to people.
Now, what is people's religion?
Science? Technology? Politics? AI (girl)friends from Zuck?
Everyone is lost.
That's why, as a creator, those who will thrive are those who will create their own Unique Perspective and use AI as an amplifier of their philosophy to reach even more people at scale.
Because everyone talks about AI like it's some kind of autonomous entity that already has its own free will.
(And maybe that will be the case soon)
But for now, someone must be behind to prompt it - and the person who does is the one injecting all of the vision, idea, strategy, and philosophy into the AI - which is what gives it value and soul.
Having a unique perspective is the only way to stand out in a sea of sameness.
The value you'll provide to the market (and receive in return) is proportional to your ability to generate meaning to your audience, times your ability to distribute it at scale.
New creators are those who use their personal experience and unique skillset to create unique perspectives and then use AI to package and market their perspective at a scale they would never have been able to do without a content team before.
People think you need millions of people to make a living as a creator.
But as Kevin Kelly theorized through his concept of 1000 true fans, you don't need to.
You only need 1000 people deeply committed to your philosophy and worldview and who would buy anything you produce as a result.
Your unique perspective is the magnet that attracts and filters the right people to your brand and product.
The stronger your perspective is, the more people will be converted to your brand.
And the clearer it is, the more reach your idea will get, leading to more followers, prospects, and customers.
Developing and incubating a unique perspective is the process of a lifetime.
Before impacting other people, it will first give meaning to your own life, create order from chaos in your consciousness, and be the foundation of your personal worldview.
Ultimately, your unique perspective is the filter through which you filter the world, and that defines how you find meaning and fulfilment in your life at a micro and macro scale.
The benefit of making this process conscious is that it will change how you perceive the world.
You'll start to see every piece of external information as puzzle pieces that either fit or contradict your initial perspective.
When you consciously make a goal to develop and find unique perspectives, your relationship with external events changes as they all become potential insights that will enrich your worldview.
The whole world becomes an entire learning experience.
And the results in your business are massive.
All your content becomes more impactful.
People start to follow you because they resonate with your ideas.
You aren't only a productivity coach, copywriter, or "writer" (which are all commodities) anymore.
You are a whole world that you embody with your unique perspective.
This unique perspective is what gives you taste and allows you to create AI content that is actually good.
What people don't understand is that your role is to inject soul into your AI content as a creator.
If you inject your unique perspective into it - your output will become 10x better, and people won't ever be able to say that it's "generic AI content", because it's not.
AI is only a tool for execution; you are the strategist and visionary behind the scenes, giving it taste and meaning.
Only when you manage to create your unique perspective and inject it into your work will you be able to become a successful creator, living in financial abundance through your writing, respected and admired for your thinking, and able to provide for your loved ones while traveling the world.
Now how do you create your own Unique Perspective ?
First let me say that it's a lifetime process.
It's something that we all do unconsciously throughout our whole lives while we process our personal experiences and learn from various sources.
But only if:
You aren't afraid of diving inside yourself and doing your inner work (which could make you face parts of yourself that you are avoiding)
You love and trust yourself enough so you don't seek other people's approval and can stand for your own opinion
Most people aren't even able to think independently, hence why they will never develop any unique perspective in their lifetime.
Here is the 4-step process to create Unique Perspectives that will make you thrive in the AI Age:
1) Adopt the right mindset
Everything starts with your mind.
If you want to develop a unique perspective, you must first have an open mind, ready to receive.
Zen Buddhism calls this "Shoshin".
It means "beginner's mind", and refers to having an attitude of openness, eagerness, and a lack of preconceptions when studying a subject, even when at an advanced level, just as a beginner would.
It's easy to have an open mindset when you are a beginner.
Harder when you (think) you already know a lot of things.
There is a subtle paradox between trusting the wisdom you acquired over the years while staying open and eager to learn.
The 48th law of power by Robert Greene states that you must assume formlessness.
By taking a shape, sticking to a side, and trusting only one truth, you close yourself off to unique insights that can only be found at the intersection of disciplines.
Be ready to change your mind when life prove you wrong.
Accept the fact that nothing is certain and that no law is fixed.
The best way to develop a unique perspective is to be fluid and formless as water.
Stability is the enemy of innovation.
It's only when you dance between this paradox of openness and formlessness while pursuing your own truth that you'll be able to form a Unique Perspective.
2) Stand on the shoulders of giants
A huge part of Isaac Newton's genius came from his ability to get the most out of the scientific knowledge from the Renaissance, the Middle Ages, and Classical Antiquity.
We don't have enough time in our lifetime to learn everything by ourselves.
We need to appropriate the wisdom from the people who paved the way before us to learn quicker and not repeat the same mistakes.
That's what standing on the shoulders of giants means.
But we don't want to be mindlessly learning.
Most people are passively accumulating knowledge, but they never assimilate it.
They highlight pages, bookmark websites, and copy-paste notes that they never review.
They unconsciously optimize toward the dopamine hit of saving rather than actually learning.
That's why we need a system that will systematize the creation of Unique Perspectives by stimulating our thinking and creativity in a way that enables us to make unique connections.
And if you've been following me for quite some time now, you already know which system I'm talking about...
The Zettelkasten Method.
The essence of this method is to assimilate knowledge, extract the core principles from the source material, and connect them to make better sense of them.
The 4-step process of the Zettelkasten Method (fleeting notes, literature notes, permanent notes, and connections) allows you to assimilate knowledge from others, turn it into inner wisdom and personal insights, and create unique connections that only you have ever seen.
By creating 50 permanent notes following your curiosity on a subject, you'll already create the beginning of 3 - 5 unique big ideas that can serve as the core of your unique perspective.
3) Diving inside
Most people are irrelevant because they are only soaking up external information like sponges.
Recycling existing ideas and endlessly paraphrasing others.
Accepting other people's thoughts as truth, without trying to understand what they really think and feel about it.
"Until you've made the unconscious conscious, it will dictate your life and you'll call it fate" - Carl Jung
A unique perspective needs to arise from your inner sensibility.
And this sensibility can only be developed if you are brave enough to look inside yourself and face the dark parts inside yourself.
Meditate. Journal. Write. Go to therapy.
But also build projects.
Fail. Win. Live new experiences.
Take the path of most resistance. Face your fears head-on.
Succumb to addictions. Overcome them.
Every experience is an opportunity to better understand who you are and what you want.
"Know thyself, and thou shalt know the universe and God" - Pythagoras.
This introspective process is how you'll ultimately be able to develop your own worldview and perspective.
Noah's Ark is born from such an introspective process.
I discovered entrepreneurship at 16.
Started my SMMA at 18. Was making 5k a month at 19.
At 20, I was making between 8k to 14k per month with my coaching business and agency.
I ended up stopping these businesses because I realized I didn't want to do this for the next decade.
Spending days looking at Facebook ads dashboard wasn't fulfilling me.
Repeating how to do the same outreach method to my clients wasn't either.
But these projects taught me a lot about myself, more than I could have ever learn if I went to university.
I learned what I loved to do (copywriting, psychology, system building, content creation) and what I hated (calls, outreach).
Every experience was pointing me toward a better understanding of my values and purpose as a human being.
And at the same time, it taught me perseverance, resilience, and tenacity, even when doing tasks that I hated.
If it weren't for these first projects, I wouldn't have learned all of that about myself, and Noah's Ark would have never seen the light.
Diving inside yourself is hard.
That's why, as with everything, I have systems in place to systematically make time for introspection in my life.
I use a data tracking system inside Notion (the same one I use when writing my Ark's Digests)
This system is composed of databases that allow me to journal and track important metrics and data about my days, weeks, months, quarters, and years.
This way, when I'm doing my review, the system automatically shows me the relevant data I need to write my review.
For example, when doing my weekly review, I automatically see everything that I've logged during each days of the current week.
When doing my monthly review, I automatically see what I've logged during this month's weeks.
Standardizing this introspective process is how you are able to uncover and extract the golden insights hidden inside yourself.
I've shown a bit of this system inside one of my older videos.
If it's a system that interests you, I'll probably create a course around it someday.
It's a key asset for personal growth as a creator.
"There is nothing outside of yourself enabling you to become faster, stronger, quicker, richer, smarter. Everything is within. Seek nothing outside of yourself." - Miyamoto Musashi
4) Create content
The last step is writing about your unique perspective.
Using the unique insights generated by going through the Zettelkasten Method, and the unique links and interpretation coming from your personal experience and inner sensitivity…
You'll be able to create unique content that resonates with the sensitivity of other people on the internet, and grow your brand in the process.
This process is crucial because it's where you'll be able to confront your ideas with the real world.
Ideas and perspectives that stay within but never reach other humans are useless.
Your perspective has value only when it's shared with other people in a way that resonates with them.
That's the scary part.
The part when you enter the arena.
Ready to face the world.
Embracing criticism.
Seeing it as an opportunity to refine your perspective instead of taking it personally.
When writing content, you are forced to make your ideas clear.
It reveals the gap in your understanding.
It allows you to see which ideas or wording actually stick with people, and what confuses them.
It's the ultimate real-world feedback that you need to create a positive feedback loop, allowing you to constantly improve and refine your ideas.
Learning how to inject your unique perspective into content that has the potential to go viral on social media will teach you both clarity and human psychology.
The combination of the ability to communicate to other people with the ability to create your unique perspective is how you are able to have an impact as a creator.
That's what allows you to transcend the status of commodity and become a meaning-maker for other people.
You need to create this rare combination of skills with people:
The ability to generate a unique perspective that has value
The ability to communicate it clearly to other people
Fortunately (and unfortunately for some), AI is great at communicating ideas clearly to other people.
Making this second skill less and less relevant in the future of the creator economy.
Which means that for now, the ability to generate a unique perspective is the n°1 skill you need to master, as this is what will allow you to inject it into AI's that will effectively communicate and distribute your idea for you.
Of course, even though I believe in AI for repurposing and distribution, I also believe that writing content yourself is a key exercise to further develop your ideas and thinking.
That's why I do both:
I write myself my Zettelkasten Notes and my newsletters - they form the core of my unique perspective
I use AI to convert my perspective into YouTube scripts and tweets.
This balance allows me to find both the benefits of writing by myself to improve my thinking, while benefiting from the massive productivity and distribution boost AI gives me.
As I said in my latest video, being a creator is more than romanticizing the writer's life.
If you want to build a sustainable and profitable business, you need to embrace both identities: creator and entrepreneur.
This means building systems that work for you and allow you to exit from the business to invest your resources strategically.
This is how to stay relevant and thrive in the future of the creator economy that will be dominated by AI.
Hyper-specialized people who focus on repetitive tasks will be replaced.
The only ones who will remain are the creative polymaths able to generate a unique perspective by combining seemingly unrelated fields.
If you want to thrive:
Open your mind,
Connect ideas together by following your curiosity,
Build stuff to get to know yourself through experiences
Write about your unique perspective.
To help you create a unique perspective and go through this process faster, I created a "Unique Perspective System Prompt" that you can find inside Noah's Ark Bank.
This prompt will interview you to understand your background, your values, interests, ask for reference material to deepen context, identify pattern recognition opportunities, synthesize it into 3-5 unique perspectives, and suggest application methods.
This prompt's goal is to help you speed up the perspective incubation process to quickly identify which unique perspective you could develop and talk about for your brand.
That was it for today's newsletter.
I'm trying to get back to writing more in-depth newsletters.
I talked about it in my final email of my 30-day daily email challenge, but I want to improve my writing and perspective creation skills by spending more time working on each newsletter.
As you've seen above, I also want to make all my content more actionable and valuable for you.
To do so, I'll start creating personalised prompts to help you apply all of my newsletter content by yourself.
I'm also reworking my daily routine to focus on both Zettelkasten note creation and newsletter writing.
I truly believe that focusing on these 2 exercises is the best thing I can do to grow as a creator while my AI systems allow me to grow as an entrepreneur.
Combining both is how I can create systems that distribute my perspectives without being soulless and inauthentic.
I've been passionate about AI and the future of work and society, and how to thrive and stay relevant in the post-labor economics we are heading to.
My goal with Noah's Ark is simple:
Helping you survive the AI flood and thrive by designing AI systems that amplify your creativity instead of replacing it.
Thank you for reading these lines,
And welcome back to the Ark.
Noah.
Email written using my Second Brain Simplified learning and writing system.